Semalt Expert Shares Video Marketing Tips Every SEO Champion Must Know

In online marketing, search engine optimization (SEO) is important for most people who wish to make their businesses long term. Optimizing the content is easy since it involves known strategies. However, some digital marketing agencies find this process hectic especially when they do not know what to do. Video Search engine optimization is necessary for every online content. Since 2006, Google bought YouTube and since then, using SEO on video clips is just as important as with any other online content.

Most companies find the use of videos in various ways. For instance, many FAQs and tutorials require the means of a good informative video. Having known the importance of SEO for videos, one may wonder how to apply it.

Andrew Dyhan, the Customer Success Manager of Semalt Digital Services, defines several valuable tips which can make the videos give you a higher ranking:

The length of the content.

It is important to include keywords within the story board of your message. A video should work just like an article on a blog post. The videos should be comprehensive, informative yet short enough. Many studies suggest that average users spend about 2 minutes on a video. Keep the length of your video short: about 5 minutes. Videos increase the universal coverage of your content as well as offering an informative platform for your active clients to click and find relevant content. Videos receive shares on platforms like YouTube. Google bots can pick up the most shared links which later become the criteria for ranking a majority of the websites.

The purpose of the video.

The vision, objectives, and value of the video SEO plan are the major factors to consider. One can set up an effective video marketing campaign with a robust mission. However, the goals of the video have a great impact on the relevance of the people using them. For instance, a video designed for branding may be informative and include buy now procedures. However, an insurance company video for educational reasons may not have them. Instead, they major on keyword placement.

Influence and persuasion.

When a person is looking for an online video, viewership is a factor most people consider. Videos with leads or ones which can trigger sharing are one of the most resourceful methods of gaining a steady flow of views. Several techniques can make a video achieve this level of following. For instance, the incorporation of auditory processing. One can put subtitles, captions and explanatory text on the video. This process dramatically stimulates both the visual and the auditory sensations increasing the relevance.

Conclusion

In today's SEO, content creation and video marketing are some new techniques which are having a significant impact on many SEO tactics. My colleagues and I recommend employing this tactic especially for that audience which refers to videos for explanations. Although these two concepts might seem different, they are both digital marketing strategies and have the capability of increasing the conversions. Videos are good at explaining as well as directing the audience to where to perform the call-to-action aspects of your website. As a result, video marketing can be a solution to the task of ranking your website, especially on search engines.

Bing/Yahoo & Google SEO

Bing/Yahoo & Google SEO Similarities

• Links – Quality of a backlink profile holds weight in both Google and Bing, so it is important to have high quality links to your website.
• Results for Local Search – Page content and optimization should incorporate keywords based on geographic locations for success in the local results.
• Paid Search – works the same in both, but remember this is only rented space for your website

Bing/Yahoo & Google SEO Differences

Bing/Yahoo and Google have both subtle and notable differences in the way they evaluate websites. Here's an outline of each (with facts taken from Google and Bing, respectively):

1) Matching Keywords

• Google: Google’s algorithm recognizes synonyms and context around a keyword. This allows a little freedom and creativity with your content
• Bing: Exact keywords are best here

2) Double-Meaning Search Queries

• Google: If there is a keyword phrase with two meanings, the most popular website tends to rank first
• Bing: A double meaning search in Bing provides local results first

3) Domain Age/Page Authority

• Google: Domain age does not factor in as much as the quality of backlinks pointing towards a domain. Also, Google does give favoritism towards .edu and .gov, as they tend to have quality links and good content
• Bing: Puts importance on domain age when assigning rank, as well as favors .edu and .gov websites

4) Flash Content

• Google: Google cannot crawl and understand Flash websites
• Bing: Understands and crawls Flash websites very well and sometimes gives credit to websites that use it

As you can see, Bing, Yahoo and Google all play a very important role in SEO and it is important to optimize for all. Just because you are ranking well in one search engine, does not mean you are ranking well in others. 

5) Mobile Optimization

A little over a year ago, in November, Google launched the mobile-friendly label on mobile search results. This label is grey wording that is placed underneath the link that tells the user whether the website is going to work correctly on their mobile device or not. Starting on April 21st, 2015, Google has announced that they will be adding a ranking factor that will help mobile-friendly websites rank better in mobile search, so it is very important that website owners be prepared for this change.

Although Yahoo has not yet taken on any of these traits, Bing has quietly added the Mobile-friendly label in their mobile search results, just like Google has. Currently, it is unclear as to whether or not Bing will be introducing this ranking factor for their algorithm. In November, Bing did reveal some mobile friendly techniques that they may or may not use in the future. From what I see, it seems as though there will be more to come from Bing around mobile SEO.

How to Optimize for Search on Bing/Yahoo

According to Search Engine Journal, Google controls 67% of the search market, but Bing and Yahoo account for 29% of the U.S. search market, therefore they are still influential and will give you more ways to be discovered online.

Keep in mind that 2015 could be the year that other search engines like Bing/Yahoo will begin to take even more market share. Why? Firefox has kicked Google to the curb and Yahoo will now be the default search engine. Additionally, Google’s deal with Safari is almost up and there has been talk about Bing and Yahoo trying to secure a spot.

Now, how exactly do you optimize for Bing/Yahoo? Well, check out the following 9 ways to get your site optimized for Bing/Yahoo. Some of these tactics might be taken care of if you are already optimizing correctly for Google, but some of these strategies will be a little different.

1) In order to be indexed in Bing, you should submit your site to Bing

According to Bing, “being indexed is the first step to developing traffic from Bing.” All you have to do is simply submit your site to Bing Webmaster Tools and wait until it gets crawled. Bing does not update their index as much as Google, so you may have to wait a while and be patient.

2) Technical requirements needed

When ranking your website, Bing focuses on these technical factors:

• Page Load Speed – your website page speed should be fast
• Robots.txt – This will tells Bing robots what to crawl and what not to crawl
• Sitemap – Keep your sitemap clean and current (remove any unnecessary URLs
• Redirects – Bing prefers 301 redirects you have moved content between websites
• Canonical Tags – This is new for Bing, they now acknowledge rel=canonical tags, which helps Bing determine which page is original versus which pages are duplicates

3) Title tags are extremely important

According to Search Engine Journal, Bing seems to place more emphasis on title tags than Google does, so make sure you use relevant keywords in your title tags of every page to rank well in Bing, but do not use too many keywords or you could get penalized by Google.

4) Use straightforward keywords

Bing does not do well with broad-matching keywords, so when optimizing make sure you use exact keywords for exact ranking on Bing’s search results. Wordstream has a great tool that will help you pick the perfect words and phrases for Bing optimization.

5) Build up backlinks

Backlinks are important for all search engine rankings, but it appears as though they are especially important for Bing rankings. According to Searchmetrics, “on average, 52-53 percent of the backlinks of websites ranked among the top 30 results on Bing contain keywords in the anchor text (which is about 10% more than Google).” As always, when creating backlinks, make sure they are coming from legitimate websites.

6) Content is important

This is something that shouldn't be a surprise. Google and Bing both look for quality, relevant content for ranking purposes. Bing states that they are looking for clear and easy ways to find content, which has a better chance of being indexed higher than just a well-optimized piece.

7) Be Social

Within Google, it is not totally clear where they stand with social signals, but Bing has made it clear that social media plays an extremely important role in their ranking factors.

8) Act Local

Bing favors websites that have well-optimized local listings, so make sure you claim your listings like a champ with www.bingplaces.com. 

In addition to these to dos, it is also important that your use the same ethics and standards as Google and avoid the following:

• Cloaking
• Shady Backlink Strategies (i.e. paying for links)
• Shady Social Media Strategies (i.e. increasing amount of followers too fast)
• Duplicate Content
• Too Many Keywords Within the Content

It is becoming increasingly important to optimize for Bing, Yahoo and Google, especially because of the major changes that are being made with the different browsers, so cover all of your bases to ensure your SEO strategies include optimizing for all the top search engines.

Our Online Marketing Trends Survey -- SEO: Still The Most In-Demand Product

The other thing I want to get into here, Chad, when we talk about how much should a white label SEO program really cost is the survey that we did in December. This was a great survey. I’m really pleased with the numbers that you guys pulled together.

How Much Should You Spend On SEO Services?

So this survey that we did was really getting to: What is the retail price point that a small business might want to pay?

Search Engine Optimization Techniques-2014

Keyword Analysis or Keyword Research

It's a common mistake with many bloggers, they write good content with best keywords, but they don't rank because many popular blogs must have already written articles on the same topic with more valuable points, so do proper keyword research, choose a low competitive keyword with good number of searches and write articles on it, which will definitely rank.

Double SEO

It's a new technique, which only some expert SEO Analyst know. The title itself tell you that you're going to do some thing double. Nothing complicated, include your keyword 2 times in your main domain and redirect it to you main blog, using 302 redirection. For example, you are having a blog about search engine optimization and say you have a domain www.seo.com then create a domain like www.seoseo.com and redirect it to your main domain! That's it you have applied double SEO technique.

Match your Domain exactly with the Keyword!

It's popularly known as EMD's(Exact Match Domains) through which you can rank any keyword very easily, including the phrase or a long keyword in the domain will help you a lot in ranking! A keyword in your main domain will definitely rank your site at first, if not in subdomain will help you. Domain age is another important factor, keyword in a subdomain of an old blog may rank better than a newly created domain with keyword in main domain. Anyhow this method loss it's worth with google's EMD update, but still you have some benefits around it.

ON page SEO

On page seo refers to the technique you apply on your site to rank better like page title, meta tags, meta description, images, internal linking, etc. Include your keywords in page title, meta descriptions, alt text in images, files uploaded, etc. Make sure your URL structure is perfect, and use all H1,H2,H3,H4 headings and sub-topics.

OFF page SEO

Be active in social media, and gain traffic from it. Do content and blog marketing to share your blog among different people from different parts of country. Submit your blog in your niche directories. Bookmark your blog in social bookmarkers like stumbleupon, reddit, digg, etc. Photo sharing in bulk photo provider site and video marketing is also an important part of off page SEO. Also submit your articles to directories. Answer questions in forums related to your niche and interact via comments.

Infographic and Image Search

Getting traffic via images is a latest search engine optimization technique, main part of it is to add your keyword to alt text in images, it also helps you to build natural backlinks! Create infographics and submit to directories, so that when people download your images from google images and upload to their blogs or embed your infographics to their blogs, you will get natural high quality backlinks.

Backlinks Matters Even Today!

Many small blogs are really going high with the strong backlinks profile! Yes, Still after so many google updates, backlinks matters! Don't buy backlinks or build them in poor quality blogs, Prefer dofollow backlinks than nofollow backlinks. Many bloggers very badly affected by Google's panda update, because they built backlinks from low quality blogs (less than their blogs) and used some tools to automate backlink creation.

As Matt Cutt says:

If there is a link selling site and they get caught for selling links, and they just happen to be linking to you, the value of that link that the site was providing, it just goes away.

Bounce Rate

Bounce rate indicates the visitors who bounce back from your blog without visiting any other pages, It happens if your content is not good or on page factors are poor. These days bounce rate matters a lot. So, try to maintain your bounce rate below 15%, its good if its below 7%. Build more interlinks to your blog and have a popular post widget and sidebar and a related posts widget below the post.

Duplicate Content will KILL your Blog 

Never copy content from other blogs, even if are to copy some paragraphs give the credits below, If your blog have some DMCA complaints, then your blog may get penalised by any of the google updates. So, try to avoid copying anything from other websites. If you're working on an event blog and you're forced to copy contents then add a DMCA Copyright protection badge in your blog.

50 Reasons Your Website Deserves to Be Penalized By Google

What Is a Google Penalty?

Google has been changing its ranking algorithms since December 2000. That’s when it released its toolbar extension. At the time, the toolbar update represented a sea change that would create the SEO industry as we know it. In fact, it was the first time PageRank was published in a meaningful or usable form.

Over the next decade-and-a-bit, Google continued to refine the quality of its search results. Over time, it begins to eliminate poor quality content and elevate the good stuff to the top of the SERPs. That’s where penalties – come in.

The Penguin update was rolled out in 2012. It hit more than 1 in 10 search results overnight, wiped some sites out of search entirely, pushed poor quality content off the map and forced optimizers to think much more carefully about their content strategy. Since then, SEO professionals have been very tuned in to Google’s plans, fearing the next update in case it results in a penalty for a site they’re working on.

Recognizing a Penalty

Penalties can be automatic or manual. With manual penalties, you’ll probably be told, but you may not always know you’ve been targeted if the cause is algorithmic. Those penalties may take even the most experienced SEO professionals by surprise.

For algorithmic penalties, here are some sure-fire clues.

• Your website is not ranking well for your brand name any more. That’s a dead giveaway. Even if your site doesn’t rank for much else, it should at least do well on that one keyword.
• Any page one positions you had are slipping back to page two or three without any action on your part.
• PageRank for your site has inexplicably dropped from a respectable two or three to a big fat zero (or a measly PR of one).
• The entire website has been removed from Google’s cached search results overnight.
• Running a site search – site:yourdomain.com keyword – yields no results.
• Your listing – when you eventually find it in Google – is for a page on your site other than the home page.

If you see one or more of these factors, you can be pretty sure that a penalty has affected your site.

Why Has Google Penalized My Site?

Google is continually tweaking and revising the way it indexes content.

While it does publish clues about its algorithm updates, it rarely comes clean about all of its reasons for changes. Fixing things can be tough.

To get you off on the right track, here’s the part you’ve been waiting for: 50 common reasons for Google taking issue with your site. While we’re not saying we know the definite reasons for a penalty, we do know that these factors all contribute.

1. Buying links. Some swear it doesn’t happen, but actual evidence is mixed. Buying links could certainly be seen as an attempt to manipulate PageRank, and therein lies the controversy. If you’ve been buying bad links (and lots of them), your actions could have caught up with you.
2. Excessive reciprocal links. Swapping links was once an innocent marketing tactic until it started to be abused. If you’ve been exchanging lots of links with clients, it could be seen as a manipulation attempt.
3. Duplicate content. Hopefully this one’s obvious: any duplicate content on your site makes it less useful in Google’s view, and that could result in a penalty. Make sure your content is unique and well-written; use tools likeCopyscape and CopyGator too
4. Overusing H1 tags. Correctly structuring content helps with SEO. The H1 tag helps Google to understand what the page is about. Excessive H1 tags could be seen as an attempt to pump Google’s listing with keywords.
5. Internal 404s. Google wants to know that you tend to your content and weed out any errors and problems. If you’re delivering 404s inside your own website, it’s a sure fire signal that your users aren’t getting the information they ask for.
6. Links from sites in another language. This one seems unfair, right? You’ve got a legitimate link from a client in another country, yet it’s technically counted against you. Well, Google’s reasoning is sound: users generally tend to prefer one language, so linking to sites in another language isn’t that useful for them.
7. Keyword stuffed content. There are all kinds of weird and wonderful ‘rules’ about keyword density in content. The truth is that none of these rules are proven, and a very high keyword density is a flag for poorly written content. If Google detects a weirdly high number of keywords in a page, it may penalize you – rightly or wrongly.
8. Footer links. Some web designers use footer links as a navigational aid; some try to manipulate PageRank by using the footer as a place to pass link juice unnaturally. There’s a short discussion about this on Moz.
9. Missing sitemap data. Google uses the XML sitemap to parse your site’s structure and learn how it’s put together. Make sure your XML sitemap is available and up-to-date, and then submit it in your Webmaster Tools account.
10. Hidden links. All of the links on your site should be visible and useful to users. Anything that’s hidden is considered suspicious. Never make a link the same color as the background of a page or button, even if you have an innocent reason.
11. Broken external links. If you don’t keep links up-to-date, Google will assume you don’t care about the user experience and are happy to pack visitors off to various 404 error pages. Check links periodically and pull the duff ones.
12. Scraped content. Sometimes website managers pull content from other sites in order to bulk our their own pages. Often, this is done with good intentions, and it may be an innocent error. But Google sees this as pointless duplication. Replace it with your own original content instead.
13. Hidden content. Less ethical optimization tactics include disguising text on a page to manipulate the theme or keyword weighting. It goes without saying that this is a big no-no.
14. Anchor text overuse. Once upon a time, SEO experts worked on linking certain keywords in order to reinforce their authority. Since the 2012 Penguin update, the over-use of anchor text linking is strongly discouraged. Switch out your forced, unnatural keyword links for honest links phrased in real English.
15. Neglecting hreflang. Neglecting what now? ‘Hreflang’ is designed to notify Google that you have intentionally published duplicate content for different languages or localities. The jury’s out as to whether it really helps, but using it can’t hurt in the meantime.
16. Website timing out or down. When a website goes down, everyone gets upset: the visitor, the webmaster and the search engine. If Google can’t find your site, it would rather de-index it rather than keep sending visitors to a dead end.
17. Keyword domains. While domain names aren’t that risky in themselves, domain names with keywords in might be. Consider the anchor text linking issue: if we repeatedly link to that domain, Google might see that as anchor text manipulation. If you do use an exact match domain, make sure it has plenty of great content on it, otherwise Google will assume you’re trying to fool people into clicking.
18. Rented links. Some experts still believe rented links are valid and useful for SEO. They pay for them on a monthly basis and change them around occasionally. However, we’d consider them paid links, and so would most of these experts on Quora.
19. Using blog networks. As far as Google is concerned, any kind of network is a sign of potential SERP manipulation. Most blog networks have now shut down or given users the chance to delete all of these incoming links. You should too.
20. Affiliate links all over the place. Google isn’t necessarily opposed to affiliate websites, but a high number of affiliate links is a red flag that the content may not be up to scratch. Although it’s possible to mask affiliate links with redirects, Google is wise to this tactic, so don’t rely on it.
21. Site-wide links. We all need to link pages together, but Google is constantly scanning those links for unnatural patterns. A classic example is a web developer credit in the footer of a page. Don’t just nofollow: remove them entirely.
22. Overusing meta keywords. Meta keywords have been a topic for debate for some time. They are way too easy to manipulate. Make sure you use no more than five per page.
23. Slow speeds. If your site’s slow to load, your users will get frustrated. Many, many factors affect hosting speeds, so this is quite a tricky problem to assess and troubleshoot. Use a caching plugin or a CDN right away. You could also move your site to a data center closer to your most frequent visitors: that’s a little more involved.
24. Spun content. Spinning is content theft. It could land you in hot water if the Google penalty doesn’t catch up with you first. Bought some super-cheap articles? Sometimes content is spun by the ‘writer’, so you may not even know about it. If the price was too good to be true, that’s a sign you may have bought spun articles.
25. Comment spam. Most commenting systems have an automated spam detection system, but some comments still make it through. Keep a close eye on the comments you’re getting. Also, don’t let spam build up; if you don’t have time to moderate it, switch commenting off entirely.
26. Black hat SEO advice. If you publish information about manipulating SERPs using black hat methods, expect to be penalized. Matt Cutts hinted at this in a video blog.
27. Hacked content. If your site has been hacked, Google will quickly remove it from SERPs. Act quickly to contain hacking attempts and restore sites from backup if the worst does happen.
28. Speedy link building. It’s natural to want your new site to rank quickly. Don’t overdo it. Lots of similar links pointing to the same place is a sign of automation. Don’t artificially bump your link velocity: make gradual changes over time.
29. Spam reports. Google has published an online form for spam site reporting. Your site might have been submitted as a potential source of spam, genuinely or maliciously.
30. Forum linking. We’ve all used forums awash with signature links. Sometimes there are so many, it can be hard to locate the actual posts. If you add a forum link, use good, natural linking techniques and consider making it a nofollow too.
31. Hiding your sponsors. Having a sponsor is no bad thing. Plenty of sites wouldn’t exist without them. Don’t try to hide your sponsors, but follow the rules: nofollow sponsor links and make sure Google’s news bot doesn’t crawl pages where those links can be found.
32. Robots.txt flaws. The robots.txt file should be used to tell search engines how to deal with your site. While there are legitimate reasons for excluding pages from robots.txt, do it sparingly: excessive blocking could be the cause of your penalty.
33. Links to suspicious sites. Never associate yourself with a website that is doing something ethically or legally dubious. Hacking, porn and malware-ridden sites should be avoided. Also, try to remove links to other sites that have been penalized in the past, assuming you know about it.
34. Landing pages. Businesses sometimes try to use multiple landing pages in order to improve their position in SERPs. Some companies also try to improve their position by creating lots of one-page websites optimized for a single keyword, then funneling users through to another site. Google considers this kind of thing to be bad practice.
35. Over-optimization. Google doesn’t like to see too much of a good thing. An over-optimization penalty usually means you’ve gone a step too far in your bid to obsessively out-SEO everyone else in your industry. Cool it and publish some natural content before your rank suffers.
36. Advertorials. The controversy around advertorial content was perhaps the most well-known of the pre-Penguin 2 debates. An advertorial is basically a page of content riddled with paid links, and often these pages were being used for aggressive manipulation of search results. The most famous example was Interflora: read about its penalty here.
37. Too many outbound links. When linking to other websites, keep it natural. A high quantity of links is a sign that you’re swapping links with people for the sake of mutual SEO benefit.
38. Redirection. If you’ve received a penalty on your site, using a 301 redirect could transfer the penalty to a new location. What’s more, the penalty could linger if you remove the redirect later. To be safe, don’t do it.
39. Error codes. Aside from the obvious 404 error, there are a range of others that Google really hates to see. 302 (temporarily moved) isn’t ideal; if you really must redirect something, use 301. Also, if you see any 500 errors, deal with the root cause as soon as you can. Find invisible errors with this WebConfs HTTP Header Check tool.
40. Duplicate metadata. Some blogging tools and CMS platforms make it all too easy to create duplicate metadata by accident. While metadata isn’t a cause for a penalty on its own, it can be a sign of a duplicate content issue on your site. In any case, it’s undesirable; try to deal with it.
41. Malicious backlinks. Your site NEVER deserves this penalty – but it is something you should know about. If you’re really unlucky, an unethical competitor may try to shove your site down the SERPs by getting it penalized. The most common cause is a malicious backlink campaign.
42. Targeted keywords. Google is waging war against some of the keywords most frequently appearing in spam sites. ‘Payday loans’ is a good example of a keyword that has already been targeted, although some people feel that it could do more. If you legitimately operate in an industry that’s rife with spam, expect to be caught in the crossfire.
43. Smuggled links. Don’t be sneaky and put links into script files. Google is much better at analyzing scripts and picking out weird links that shouldn’t be there.
44. Poor mobile websites. Google can normally detect a valid link between your mobile site and your website. If it’s poorly designed, it may not. Make sure the mobile site is sent to a device where the user agent is set to mobile. Matt Cutts also suggests using a separate subdomain.
45. Few outbound links. Google wants to see content that references other content of a similar standard. If you don’t share the love, it might look like an attempt to attract traffic unnaturally.
46. Domain has a bad rep. You may have innocently purchased a domain with a bad history, and that could cause you problems when you try to build a new site around it. Unfortunately this is often a dead end street; you may be best cutting your losses and buying another domain rather than throwing more money at the problem.
47. Content theft. Even if you don’t steal content, someone else could steal yours. This is troublesome, since getting the content removed could involve filing multiple DMCA takedown notices or pursuing sites in court. If you’re penalized for this, try asking Google to remove the stolen content.
48. Prominent ads. Advertising is OK when treated as a secondary concern. Ads should never dominate the page content or play second fiddle to an article or blog.
49. Using a content farm. Over the two years since Panda was phased in, it has been considered poor form to buy content from a ‘farm’ (defined as “sites with shallow or low-quality content”). If your content is poorly researched, light on detail or exists mainly to fill up the page, employ a professional rewrite it.
50. Beware of quick fixes. Don’t employ anyone that claims to have a magical, foolproof technique that will help to get your site to the top of the SERPs. The only way to rank well is to put in the groundwork over time.

How to Deal With a Penalty

Figured out the cause for your penalty? You’re halfway to fixing it – if it’s fixable at all.

Every problem will require a slightly different solution, but here are some things you can try.

• Don’t panic. Even massive websites suffer from penalties.
• Disavow troublesome links. Ask Google not to count troublesome links that are harming your website. Here’s the link to the disavow tool, and here’s Matt Cutts’ advice on the subject.
• Get some links removed. While disavow is good, it’s not perfect. Put in some legwork and try to get some of the links taken down.
• Request reconsideration if your penalty was manual.
• Wait it out. Sometimes it takes Google a while to act on your changes and disavow requests, and then it could take a while for it to re-crawl your site.

Top SEO Tips To get higher Search engine Rankings

s listed in search engines is a difficult task, but what matters is how your site was listed in the search. Your site can get a higher ranking on all search engines if you do not follow ethical SEO strategies. In this article you will find some important SEO tips that can help you get a higher ranking in search engines:

1.Do Research on Keywords: Keywords are the weapon of your success in SEO search engines work according to your keywords so be careful in choosing good keywords. It is generally advisable to use tools or Overture Wordtracker to choose the right keywords.

2.Work On Content: It is generally said that for the sites content is king. "So we focus on web content and make sure the content is provided specific information to your visitor and not duplicated elsewhere. While writing the content of your website, insert keywords that relate to essential products and services your company offers.

3.Proper Design: Build your site that clearly represents your company and easy navigation based on your keyword research. Your overall website design should be simple, clean and friendly. Design your web pages that are easy to load. Do not make pages with large images, if images are required to add a thumbnail and a description of the image.

4. Be Search Engine Spider Friendly: Search engines read the content of their websites by spiders or crawlers. These spiders go through the site and classified according to the needs of researchers. Make sure you have an HTML link in your main navigation on every page. JavaScript links and menus Skip, flash, graphics as spiders search engines can not read.

5. Build incoming links to your site: Inbound links are very important for SEO and probably the most difficult part of SEO to implement. One way inbound links is becoming increasingly important links between. Avoid link farms and try to get links to Web sites, powers and edu gov sites, because they have more weightage than others, and also hoped that the search engines. Writing articles and submitting them to various article directories is a better way to get a free one-way inbound links and will also build a good reputation at the same time.

6. Don’t try to fool the search engines: Search engine robots are now smarter than you think, and search engines update their long-time algorithm should not try to make them mad if your site will be banned from search engines. So, do not camouflage, link farms, keyword stuffing, alt text spamming or other unethical and methods.

How To Optimize A Dynamic Website

Internet technologies and e-commerce are advanced now and still developing day by day. Therefore, people prefer to have a dynamic website for their business or online presence. So for some webmasters or new search engine that has experience in doing SEO for a simple static website also need to know how you can optimize a dynamic site?

For search engine optimization successful (SEO) of a dynamic site, it is necessary to have a complex search engine technology and methods that are very different and more sophisticated than the latest SEO techniques used for ordinary, more conventional "static" sites.

In this article, you can find some important tips on how to optimize a dynamic website, but first I want to describe what they are dynamic websites?

Introduction to Dynamic Websites:

Now a days companies are often the sites are dynamic means that the pages are dynamically built pages that allow you to interact and online shopping cart is an example of this.

Dynamic sites are sites with pages generated on the fly, and generally built on a programming language such as ASP, PHP or Java. Dynamic sites are often database-driven means that the site content is stored in the database, and the dynamic code "pulls" the content of the database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic sites indexed properly in the major search engines, unless they are professionally optimized. While most search engine currently indexes they claim the majority of dynamic websites, but only in certain cases and is limited to a range of URLs. 

One important reason has problems with dynamic pages to get indexed by major search engines is that search engines often consider a dynamic URL as a set of infinite number of links.

Now the day is often dynamic web pages are created on the fly to various techniques, such as ASP (Active Server Pages), Cold Fusion Technology, JSP (Java Server Pages), and so on. Now all these pages are easy to use and works well with the actual intentions of users visiting the site, but generally cause a mess of spiders most search engines.

The main reason behind this is because all dynamic pages do not even exist until a user is done through a query or a variable that generates the pages. Often, search engines are not programmed or choose one of the questions or variables. In this way, dynamic pages are not generated and therefore not indexed.

A major difficulty in the search engines can not read and are not trained to understand a dynamic database of URLs containing a query string is delimited by a question mark or character other databases (# & * !%) called "spider traps." Once a search engine spider is one of these traps, he said that generally bad news on the web dynamics.

As a direct result of the search engines are the most important problems of "reading" of any level in a typical dynamic database, most of these search engines were originally programmed to recognize and ignore most URLs dynamics.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools or Softwares - There are some URL rewrite tools and software available on the web that converts a dynamic URL to static URL. It is therefore preferable to use these tools to convert a dynamic address to your static site URL.

For an exception to the Digital Enterprise offers solutions such as software that allows you to change the dynamic address static. Thus, the shift from static to dynamic URL easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI / Perl is one of the easiest ways to get dynamic sites indexed by search engines. PATH_INFO script_name is a variable, or dynamic application that contains the full URL.

To overcome this problem, you must write a script that extracts all the information before the query string and set the rest of the data as a variable.

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X".

The dynamic URL www.xyz.com/abcproduct.asp?id=586

will change to- www.xyz.com/productname/A

through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers-

Apache Server - Apache has a rewrite module that allows you to turn URLs containing query strings in the URL that search engines can index. This module is not installed with Apache software by default, so you should check with your web hosting company for installation. 

ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages - Creating a static page that was linked to a number of dynamic pages is very effective, especially if you own a small online store. Initially only create a static links page to all your dynamic pages. And optimize this static page for better ranking in search engines.

Remember to include a title link for all categories of products, appropriate "alt" tag for the product images with product description containing highly popular keywords that are relevant to your business. Send this page to static various major search engines, including all dynamic pages according to the guidelines for submission of search engines.