Thursday, November 11, 2010

Top SEO Tips To get higher Search engine Rankings

s listed in search engines is a difficult task, but what matters is how your site was listed in the search. Your site can get a higher ranking on all search engines if you do not follow ethical SEO strategies. In this article you will find some important SEO tips that can help you get a higher ranking in search engines:

1.Do Research on Keywords: Keywords are the weapon of your success in SEO search engines work according to your keywords so be careful in choosing good keywords. It is generally advisable to use tools or Overture Wordtracker to choose the right keywords.

2.Work On Content: It is generally said that for the sites content is king. "So we focus on web content and make sure the content is provided specific information to your visitor and not duplicated elsewhere. While writing the content of your website, insert keywords that relate to essential products and services your company offers.

3.Proper Design: Build your site that clearly represents your company and easy navigation based on your keyword research. Your overall website design should be simple, clean and friendly. Design your web pages that are easy to load. Do not make pages with large images, if images are required to add a thumbnail and a description of the image.

4. Be Search Engine Spider Friendly: Search engines read the content of their websites by spiders or crawlers. These spiders go through the site and classified according to the needs of researchers. Make sure you have an HTML link in your main navigation on every page. JavaScript links and menus Skip, flash, graphics as spiders search engines can not read.

5. Build incoming links to your site: Inbound links are very important for SEO and probably the most difficult part of SEO to implement. One way inbound links is becoming increasingly important links between. Avoid link farms and try to get links to Web sites, powers and edu gov sites, because they have more weightage than others, and also hoped that the search engines. Writing articles and submitting them to various article directories is a better way to get a free one-way inbound links and will also build a good reputation at the same time.

6. Don’t try to fool the search engines: Search engine robots are now smarter than you think, and search engines update their long-time algorithm should not try to make them mad if your site will be banned from search engines. So, do not camouflage, link farms, keyword stuffing, alt text spamming or other unethical and methods.

How To Optimize A Dynamic Website

Internet technologies and e-commerce are advanced now and still developing day by day. Therefore, people prefer to have a dynamic website for their business or online presence. So for some webmasters or new search engine that has experience in doing SEO for a simple static website also need to know how you can optimize a dynamic site?

For search engine optimization successful (SEO) of a dynamic site, it is necessary to have a complex search engine technology and methods that are very different and more sophisticated than the latest SEO techniques used for ordinary, more conventional "static" sites.

In this article, you can find some important tips on how to optimize a dynamic website, but first I want to describe what they are dynamic websites?

Introduction to Dynamic Websites:

Now a days companies are often the sites are dynamic means that the pages are dynamically built pages that allow you to interact and online shopping cart is an example of this.

Dynamic sites are sites with pages generated on the fly, and generally built on a programming language such as ASP, PHP or Java. Dynamic sites are often database-driven means that the site content is stored in the database, and the dynamic code "pulls" the content of the database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic sites indexed properly in the major search engines, unless they are professionally optimized. While most search engine currently indexes they claim the majority of dynamic websites, but only in certain cases and is limited to a range of URLs. 

One important reason has problems with dynamic pages to get indexed by major search engines is that search engines often consider a dynamic URL as a set of infinite number of links.

Now the day is often dynamic web pages are created on the fly to various techniques, such as ASP (Active Server Pages), Cold Fusion Technology, JSP (Java Server Pages), and so on. Now all these pages are easy to use and works well with the actual intentions of users visiting the site, but generally cause a mess of spiders most search engines.

The main reason behind this is because all dynamic pages do not even exist until a user is done through a query or a variable that generates the pages. Often, search engines are not programmed or choose one of the questions or variables. In this way, dynamic pages are not generated and therefore not indexed.

A major difficulty in the search engines can not read and are not trained to understand a dynamic database of URLs containing a query string is delimited by a question mark or character other databases (# & * !%) called "spider traps." Once a search engine spider is one of these traps, he said that generally bad news on the web dynamics.

As a direct result of the search engines are the most important problems of "reading" of any level in a typical dynamic database, most of these search engines were originally programmed to recognize and ignore most URLs dynamics.

How to optimize a dynamic website to get it indexed by major search engines:

1. Using URL Rewriting Tools or Softwares - There are some URL rewrite tools and software available on the web that converts a dynamic URL to static URL. It is therefore preferable to use these tools to convert a dynamic address to your static site URL.

For an exception to the Digital Enterprise offers solutions such as software that allows you to change the dynamic address static. Thus, the shift from static to dynamic URL easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI / Perl is one of the easiest ways to get dynamic sites indexed by search engines. PATH_INFO script_name is a variable, or dynamic application that contains the full URL.

To overcome this problem, you must write a script that extracts all the information before the query string and set the rest of the data as a variable.

When you are using CGI/Perl scripts, the query part of the dynamic URL is assigned a variable. So, in the above example "?id=586" is assigned a variable, say "X".
The dynamic URL www.xyz.com/abcproduct.asp?id=586
will change to- www.xyz.com/productname/A
through CGI/Perl scripts that can be easily indexed by the search engines.

3. Managing Web Servers-

Apache Server - Apache has a rewrite module that allows you to turn URLs containing query strings in the URL that search engines can index. This module is not installed with Apache software by default, so you should check with your web hosting company for installation. 

ColdFusion - It is needed to reconfigure ColdFusion on your server so that the "?" in a query string is replaced with a '/' and pass the value to the URL.

4. Static Page linked dynamic Pages Creating a static page that was linked to a number of dynamic pages is very effective, especially if you own a small online store. Initially only create a static links page to all your dynamic pages. And optimize this static page for better ranking in search engines.

Remember to include a title link for all categories of products, appropriate "alt" tag for the product images with product description containing highly popular keywords that are relevant to your business. Send this page to static various major search engines, including all dynamic pages according to the guidelines for submission of search engines.